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College of Business and Technology

Program Info


Business Administration - Marketing
B.B.A. (Bachelor of Business Administration)

Faculty Contact

Photograph of Hitch, Dr. Sara
Hitch, Dr. Sara
Title: Department Chair and Associate Professor of Business Administration
Office: CH 201A
Phone: 580.349.1442
Email: Email Web Form


Total Hours: 124
  • General Education Requirements 41
  • Business Core 36
    • Acct 2103-Financial Accounting
    • Acct 2203-Managerial Accounting
    • Badm 2123-Microeconomics
    • Badm 3123-Business Law I
    • Badm 3173-Business Communications
    • Badm 3613-Statistics
    • Badm 4603-Business Ethics
    • Cis 2013-Information Systems for Business
    • Cis 2223-Micro Applications
    • Fin 3773-Business Finance I
    • Mgmt 3813-Principles of Management
    • Mktg 3913-Principles of Marketing
  • Co-requisite Requirements
    • (may be used for General Education requirements)
    • Econ 2113-Principles of Macroeconomics
    • Math 1513-College Algebra
  • Marketing Concentration 12
    • Select 12 hours from the following:
    • Mktg 3443-Consumer Behavior
    • Mktg 3923-Professional Selling
    • Mktg 3973-Advertising
    • Mktg 4023-Retailing
    • Mktg 4113-E-Commerce
    • Mktg 4973-Purchasing
    • Mktg 4993-Marketing Research
  • Business Capstone Courses 3
    • Mgmt 4893-Small Business Management OR Mgmt 4983-Strategic Management and Business Policy OR Mktg 4983-Strategic Marketing Management
  • School of Business Electives 9
  • Other Electives 23
    • Sufficient courses to bring upper level hours to 40 credit hours and total to 124 semester hours for graduation. These hours may be applicable toward a minor in any field that offers a minor.