Oklahoma Panhandle State University
Online Course List and Information
MKTG 3913: Principles of Marketing
Ref #: 10301
(2 Books Required) Book and Edition: Marketing: Real People, Real Choices – 5th Edition Author(s): Solomon, Marshall & Stuart Publisher: Pearson/Prentice Hall ISBN: 0-13-229920-8 2nd Book and Edition: The Marketing Game – 3rd Edition Author(s): Mason & Perreault, Jr. Publisher: McGraw Hill/Irwin ISBN: 0-256-13988-1 Comments: Students may rent Marketing: Real People Real Choices at OPSU Bookstore. Students must purchase 2nd Book The Marketing Game.
An introductory course utilizing a managerial approach to the study and problems of marketing with emphasis on marketing strategy and development of marketing mix.