Online Course List and Information

List Courses: For ,

Fall 2012

MKTG 3913: Principles of Marketing

Ref #: 10301
Section: 001

Instructor:
S. Hitch
E-Mail:

Course Materials: 
(2 Books Required)
Book and Edition:  Marketing: Real People, Real Choices – 5th Edition
Author(s):  Solomon, Marshall & Stuart
Publisher:  Pearson/Prentice Hall
ISBN:  0-13-229920-8
2nd Book and Edition:  The Marketing Game – 3rd Edition
Author(s):  Mason & Perreault, Jr.
Publisher:  McGraw Hill/Irwin
ISBN:  0-256-13988-1

Comments: Students may rent Marketing: Real People Real Choices at OPSU Bookstore. Students must purchase 2nd  Book The Marketing Game.

Course Description: 
An introductory course utilizing a managerial approach to the study and problems of marketing with emphasis on marketing strategy and development of marketing mix.