Online Course List and Information

List Courses: For ,

Fall 2012

MKTG 3943: Sales Promotion

Ref #: 10304
Section: 001

Instructor:
D. Miller
E-Mail:

Course Materials: 
Book and Edition:  Sales Promotion Essentials
Author(s):  Schultz, Robinson, Petrison
Publisher:  NTC Business Books/McGraw-Hill
ISBN:  0-8442-3355-2

Comments:  Students may rent book at OPSU Bookstore.

Course Description: 
Prerequisite course required: MKTG 3913 Principles of Marketing. Explores the use of sales promotion as a part of the marketing mix.  General concepts relating to sales promotion as well as many of the most common sales promotion tools will b3 discussed. Specific attention will be given to which promotional objectives are appropriate for each promotional tool and when each promotional tool should and should not be used. Integration of sales promotion with the marketing mix is integrated throughout the course.