Oklahoma Panhandle State University
Online Course List and Information
MKTG 3943: Sales Promotion
Ref #: 10304
Book and Edition: Sales Promotion Essentials Author(s): Schultz, Robinson, Petrison Publisher: NTC Business Books/McGraw-Hill ISBN: 0-8442-3355-2 Comments: Students may rent book at OPSU Bookstore.
Prerequisite course required: MKTG 3913 Principles of Marketing. Explores the use of sales promotion as a part of the marketing mix. General concepts relating to sales promotion as well as many of the most common sales promotion tools will b3 discussed. Specific attention will be given to which promotional objectives are appropriate for each promotional tool and when each promotional tool should and should not be used. Integration of sales promotion with the marketing mix is integrated throughout the course.