Online Course List and Information

List Courses: For ,

Summer 2014

MKTG 3913: Principles of Marketing

Ref #: 10030
Section: 001

S. Hitch

Course Materials:
Book and Edition:  Marketing:  Real People, Real Choices, 7th Edition
Author(s):  Solomon, Marshall, & Stuart
Publisher:  Pearson/Prentice Hall
ISBN:  ISBN-13: 978-0-13-217684-2

Course Description:
An introductory course utilizing a managerial approach to the study and problems of marketing with emphasis on marketing strategy and development of marketing mix.
Comments:  Students may rent from OPSU Bookstore.