Oklahoma Panhandle State University
Online Course List and Information
MKTG 3913: Principles of Marketing
Ref #: 10030
Book and Edition: Marketing: Real People, Real Choices, 7th Edition Author(s): Solomon, Marshall, & Stuart Publisher: Pearson/Prentice Hall ISBN: ISBN-13: 978-0-13-217684-2
An introductory course utilizing a managerial approach to the study and problems of marketing with emphasis on marketing strategy and development of marketing mix. Comments: Students may rent from OPSU Bookstore.